Stop Undervaluing Yourself
Get the Financial Clarity You Need to Price with Confidence
I used to be the woman who asked for the lower end of the salary range because I didn't believe I deserved more. Now I help women-owned service businesses stop undervaluing themselves by understanding what story their financial data tells about their business.
The Day I Realized I Was Limiting Myself
Not long ago, I was underpaid and undervalued at my corporate job. Even though I knew I deserved more, I stayed because it felt "safe." When they eliminated my position anyway, I realized that undervaluing myself wasn't actually protecting me—it was limiting me.
When I started job hunting, I caught myself doing it again: asking for the bottom of salary ranges for positions I was overqualified for. That's when it hit me: I was doing exactly what I'd watched every talented woman around me do my entire life.
But here's what I've learned across my diverse career in finance, operations, marketing, and project management: when you truly understand what story your financial data tells AND how it connects to everything else in your business, everything changes.
Does This Sound Familiar?
✓ You're already managing client work, family responsibilities, and everything else—but still second-guess your pricing daily, wondering "Can I really charge that?"
✓ You make business decisions based on gut feelings because understanding what your financial data reveals feels overwhelming
✓ You suspect you're undercharging for some services but you're not sure by how much
✓ You're working harder but not seeing it reflected in your bank account
✓ You know you're probably leaving money on the table but don't know how much
You're not alone. And it's not your fault.
My First Lesson in Financial Storytelling
I once worked with a controller named Rachel who created a special account just to track the money we saved from early payment discounts. We weren't just saving money—we were showing the owner exactly how much value we created. Those "little things" added up to thousands.
That was my first lesson in understanding that financial data isn't just about keeping books clean—it's about uncovering the story your business is telling you.
What Changes When You Understand Your Business Story
That's the shift I help women business owners make—from seeing numbers as confusing data to understanding the story they tell.
Here's what changes:
Instead of wondering "Can I really charge that?" you'll know exactly what your consulting projects cost to deliver and what you need to charge to be profitable.
Instead of guessing about your pricing strategy, you'll see clearly which services have the best margins and how to structure your offerings for maximum profitability.
Instead of making decisions in the dark, you'll have the clarity and confidence to price strategically and grow intentionally—even with everything else you're juggling.
