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Prairie Bookkeeping Media Kit

Welcome to the Prairie Bookkeeping Media Kit. This comprehensive resource provides everything you need to know about our brand, services, and mission. Whether you're a media representative, potential partner, or interested client, this kit offers insights into who we are, how we help women small business owners transform financial overwhelm into strategic confidence, and our unique approach to financial clarity.

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In this media kit, you'll find information about our core brand values, visual identity, service offerings, and the story behind Prairie Bookkeeping. Feel free to use these resources when referring to our business in publications, partnerships, or collaborative efforts.

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For additional information or specific requests not covered in this kit, please contact Andrea Pohlsander directly at andrea@prairiebookkeeping.com or 712-220-0056.

Company Overview

Prairie Bookkeeping partners with women small business owners across the United States who are tired of feeling overwhelmed by their bookkeeping. We help you move from "I have no idea what story my numbers are telling" to "I can understand exactly what my data reveals about my business" so you can confidently write the next chapter of your success story and focus on what you do best: growing the business you built with purpose.

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As a Certified QuickBooks® ProAdvisor and member of the QuickBooks® Business Affiliate Program, we provide expert setup, training, and ongoing support for QuickBooks®, while helping our clients understand the complete story their financial data tells about their business.

Our Purpose

Prairie Bookkeeping partners with women small business owners who are tired of feeling overwhelmed by their bookkeeping. I help you move from "I have no idea what story my numbers are telling" to "I can understand exactly what my data reveals about your business"—so you can confidently write the next chapter of your success story and focus on what you do best: growing the business you built with purpose.

Target Audience

Primary Focus: Women-owned service businesses generating $100K-$500K annually who are 2-7 years in business (past survival mode and ready to invest in growth). Primary industries include coaching, consulting, creative services, healthcare practices, and professional services.

 

Current Situation: Currently doing their own books or using a basic bookkeeper who just "keeps things organized" but doesn't help them understand what story their financial data tells.

 

Core Challenges:

  • Feel overwhelmed by their business finances and avoid looking at their numbers

  • Know they should understand their financial reports better but feel lost when trying to interpret them

  • Can't figure out why they're making money but are always worried about cash

  • Make pricing decisions based on gut feelings instead of data about their real costs

  • Want to feel confident in business decisions instead of constantly second-guessing themselves

Services

Prairie Bookkeeping offers comprehensive financial clarity services designed specifically for women small business owners:

Financial Clarity Setup ($500)

Customized setup and training for QuickBooks® tailored to your specific business model, with automated workflows and custom reports that tell YOUR business story clearly.

Financial Foundation Reset (starts at $200)

Complete audit and optimization of existing QuickBooks® systems to transform confusing setups into strategic tools that reveal actionable insights.

Get Current Package (starts at $250)

Comprehensive catch-up services to bring your books current, with optional Historical Financial Analysis to discover insights from your past data.

Monthly Financial Partnership

Ongoing bookkeeping with strategic insights and business guidance—you get more than just organized books, you understand what happened in your business and why.

Confident Pricing Analysis Packages ($497-$1,497)

Comprehensive pricing strategy analysis that reveals your true costs, profit patterns, and exactly what you should be charging based on real data, not guesswork.

Historical Financial Analysis ($500)

Deep analysis of your historical data for cash flow patterns, profitability insights, and cost optimization opportunities.

Core Brand Values

From Bookkeeping Chaos to Story Clarity

You didn't start a business to be confused by spreadsheets. I help you move from "I have no idea if I'm making money" to clearly understanding the story your financial data tells about cash flow patterns, true costs, and exactly where you stand financially.

Strategic Partnership, Not Just Service

This isn't about one-size-fits-all bookkeeping. It's about understanding YOUR business and helping you see what story your specific data tells, with personalized guidance that fits your industry and business model.

Confidence Through Story Understanding

When women understand the story their financial data tells, they make entirely different decisions. Better decisions. More confident decisions. I don't just organize your financial data—I help you interpret what it reveals.

Systems That Work With Real Life

You're juggling client work, family responsibilities, and everything else. My systems and communication work with your busy reality, delivering clarity without complexity.

Brand Tagline

"Stop Guessing, Start Knowing"

 

Alternative taglines:

  • "Understand Your Story, Write Your Success"

  • "From Financial Chaos to Clear Chapters"

  • "Finally Understand Your Business Story"

About the Founder

Andrea Pohlsander, Founder & Owner

Personal Mission: I've spent my whole life watching incredibly talented women undervalue themselves—and I used to be one of them. Now I help small business owners to stop second-guessing their business decisions by learning to understand what story their financial data is telling them.

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Professional Background: With over 16 years of cross-industry experience spanning operations, finance, project management, and marketing, I've seen how successful businesses operate from the inside out. I've managed multi-project budgets, optimized systems across industries from manufacturing to creative services, and developed processes that work in the real world—not just on paper.

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Why This Matters: This diverse background means I understand how different business models work, what financial challenges are common across industries, and how to create systems that fit your specific situation. Whether you're a service-based business, have inventory to manage, or deal with complex project accounting, I've likely seen something similar and know what works.

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Military Brat Background: Growing up in a military family and attending 13 different schools before high school taught me adaptability and how to quickly understand new systems and environments—skills that serve my clients well when implementing new financial processes.

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Certifications: Certified QuickBooks® ProAdvisor, Member of the QuickBooks® Business Affiliate Program

 

When she's not helping clients understand their financial stories, you'll find Andrea working on her 10-acre homestead, spending time with her Shih Tzu, Gus, reading, or experimenting with recipes.

Brand Assets

Logo

Our primary logo features delicate prairie wildflowers illustrated in black and white, paired with "Prairie" in an elegant script and "BOOKKEEPING" in a clean, modern sans-serif font. The logo may appear in black or white, but not in any other color. It may have a transparent background.

Logo Usage Guidelines

  • Always maintain proper clear space around the logo

  • Never distort, recolor, or modify the logo

  • Minimum size requirements: Logo should never appear smaller than 1 inch wide in print or 72 pixels wide for digital use

  • The logo should not be placed on busy backgrounds that reduce legibility

Color Palette

Prairie Bookkeeping's color palette is designed around complementary partnerships:

 

Color Partners:

  • Plum: #9F8494 & Lilac: #AD9CC5

  • Apricot: #D4B68B & Rust: #AF785A

  • Sage: #B2C3A0 & Evergreen: #465C46

  • Midnight: #29425b & Stormy: #7B8C9D & Sky Blue: #CBD5E0

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Usage Guidelines:

  • Use color partners together for cohesive, sophisticated designs

  • Create gradients between partner colors for depth and visual interest

  • Multi-color opportunities should draw from prairie and wildflower photography

Typography

Headings & Titles: Playfair - Elegant and authoritative

Body Text: Poppins - Clean, modern, and highly readable

Brand Voice
Tone Attributes

  • Empowering & Confident: Helping you see your capabilities while building financial confidence

  • Straightforward & Clear: Jargon-free, accessible, and transparent

  • Strategic Partner: Expert guidance without condescension, treating you as the business expert you are

  • Understanding & Supportive: Recognizing the real challenges of modern business ownership

How We Write
We Do:

  • Speak directly to you using "you" language and position myself as "I"

  • Explain financial concepts in plain, simple terms with real-world context

  • Connect bookkeeping principles to your actual business challenges

  • Use natural, conversational language that feels like trusted advisor guidance

  • Balance professionalism with warmth and understanding

  • Use story-focused language: "understand what story your data tells"

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We Don't:

  • Use unnecessary jargon or technical terms without clear explanation

  • Write in an overly formal or vendor-like manner

  • Talk down to you or assume you lack business knowledge

  • Use flowery, elaborate language that obscures meaning

  • Make assumptions about your business or personal situation

  • Use generic phrases like "understand what your numbers mean"

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Key Messaging Language

Use These Story-Focused Phrases:

  • "understand the story your data tells"

  • "grasp what chapter your business is in"

  • "decode the insights your financial data reveals"

  • "write your next chapter with confidence"

  • "discover what your business story shows"

  • "interpret what your financial data means for your business"

 

Avoid These Overused Phrases:

  • "understand what your numbers mean"

  • "see what your numbers are telling you"

  • "your numbers reveal"

 
Key Statistics & Social Proof
Client Testimonials

"Andrea is more than a vendor—she's a partner, and any business would be lucky to have her in their corner. She was beloved by clients and coworkers alike—not only for her skill but for her calm, friendly demeanor and genuine care."
— Maren Hogan

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"Her exceptional attention to detail has been a game-changer for my business. She catches discrepancies I would have completely missed and ensures every transaction is properly categorized. Working with Andrea has given me complete confidence in my financial records."
— BizOwner73

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"When granting access to someone to your company's financial information, it's imperative they're trustworthy and reliable, and Andrea is definitely both of those! She's incredibly organized, friendly, and most importantly, totally reliable."
— Jeremy Hogan

 

QuickBooks® Compliance

Proper References:

  • "Certified QuickBooks® ProAdvisor"

  • "Member: QuickBooks® Business Affiliate Program"

  • "Setup and training for QuickBooks®" (service first, then QuickBooks®)

 

Affiliate Disclosure: "Prairie Bookkeeping is a member of the QuickBooks® Business Affiliate Program. When you purchase QuickBooks® through our referral links, we may earn a commission at no additional cost to you. QuickBooks® is a registered trademark of Intuit Inc."

Contact Information
Prairie Bookkeeping

Phone: 712-220-0056
Email: andrea@prairiebookkeeping.com
Website: prairiebookkeeping.com

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Social Media:

  • Instagram: @prairiebookkeeping

  • Facebook: Prairie Bookkeeping

  • LinkedIn: Prairie Bookkeeping

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For media inquiries or additional brand assets, please get in touch with Andrea Pohlsander directly at andrea@prairiebookkeeping.com.

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